The skincare ritual of the royalty and the aristocracy now available to everyone

Let’s start by stating the obvious: the ubtan is a great way to get skin that’s clearer, fairer, and younger looking.

Almost every Indian will remember their grandmother making her own special ubtan recipe using herbs, seeds, nuts, flours, spices, oils, floral waters, and a few more secret ingredients she would pass on only to her daughter or daughter-in-law.

However, in the rush filled modern lifestyle, no one has the time to gather umpteen ingredients and prepare complicated ubtan recipes. The need is for ready-to-use ubtan products that retain the goodness of traditional Ayurvedic recipes. Products that one can rely on completely for quality as well as results.

WOW has recently launched a complete range of quality ready-to-use ubtan products for those who want reliable traditional skincare.

More on that later. First, a bit more on ubtan.

What’s ubtan


Ubtan (Sanskrit word: ubvartan) is a paste that’s applied to face and other body parts as a beauty ritual. This paste is applied on skin, left for a while, and then washed off. An ubtan is much more than a simple face/skin pack. It works as a cleanser, detoxifier, scrub, softener and polish for the skin. Regular ubtan application also helps remove fine hair from skin’s surface.

Ubtan as tradition

Applying ubtan is a millennia-old tradition dating back to Vedic times that’s counted among the solah singar (16 essential beauty steps for women) recommended in Ayurveda. Queens and royal ladies of yore used to apply ubtans as an essential part of their beauty regimen.

ubtan pack

The ubtan is also an essential pre-wedding ritual (called haldi) where a turmeric-based ubtan is applied to the bride and the groom to get them ready for marriage ceremony.

What goes into an ubtan

There are hundreds of ubtan recipes that are often closely guarded family secrets. However; chickpea flour (besan), turmeric (haldi) and rosewater are some of the most used ingredients in a very basic ubtan recipe. Depending on their affordability and knowledge, people also add more expensive ingredients like saffron (kesar), sandal (chandan), almond (badaam), and almond oil (badaam tel).

Some key ubtan ingredients and their benefits 

Chickpea flour 

Also known as gram flour or besan, made by grinding chickpea lentils. Naturally rich in zinc, protein, vitamins and fatty acids. Helps remove dead cells, tan and fine hair from skin’s surface.


Has celebrated anti-inflammatory and antiseptic qualities. Chock-a-block full of antioxidants that take care of harmful free radicals. Heals minor skin issues, fades blemishes, enhances skin’s overall glow and luster.


Floral water made using real rose petals. Natural skin toner and coolant. Refines pores. Helps heal cuts and irritation. Helps check acne too. Boosts skin radiance.


An expensive and rare spice. Reduces pigmentation and blemishes. Lightens skin tone.

Sandalwood powder/oil 

Soothing, anti-aging, cooling and calming for skin. Helps control breakouts. Promotes even skin tone. Removes tan.

Almond powder/ oil

Rich in fatty acids and vitamin E. Excellent anti-aging and moisturizing qualities.

As you can see, when these wonderful ingredients come together, the skin benefits immensely.

Ubtan in today’s rushed world

Well, who has the time to gather all the ingredients (some of which are really expensive!) and then measure and mix to create ubtan! How convenient it would be if there were skincare ubtan products made with the finest and the purest ingredients that you could just scoop/squeeze out, apply and wash off.

WOW Skin Science and its Ubtan range


ubtan range

WOW Skin Science has created a luxurious range of ubtan products enriched with the finest ingredients. Combining traditional therapeutic goodness of time tested with modern scientific research, ingredients – chickpea flour, sandalwood oil, turmeric extract, saffron extract, almond extract, and rosewater – these products are ideal for overall improvement in the way your skin looks and feels. All the products are free of sulphates, parabens, mineral oil, silicone and color. All products are also suitable for all skin types.

WOW Skin Science Ubtan Face Wash

ubtan face wash

buy face wash

Soap-free face wash made from traditional natural ingredients known for their cleansing, clarifying and rejuvenating properties. Washes away dirt to restore freshness and glow to skin. Helps remove deep-seated dirt from the skin, lighten patchy skin tone. Aids in moisturizing skin and brightening complexion.

WOW Skin Science Ubtan Face & Body Pack 

ubtan face and body pack


Refines and restores tired, sluggish skin. Brings radiance to complexion. Powered with traditional and natural ingredients known for skin toning and refining properties. Also contains fine almond shell and walnut shell powders for effective exfoliation. Helps draw out deep-seated grime from pores, also minimizes pore size. Helps skin get a clear, refined look and smooth texture. Protects skin from pollutant damage. Helps fade skin imperfections, control excess oil and soothe skin.

*Also available with a fine quality face pack applicator brush

WOW Skin Science Ubtan Face & Body Scrub 

ubtan face and body scrub


Helps reveal softer, fresher skin with brighter and more radiant complexion. Made from traditional natural ingredients known for their exfoliating and skin rejuvenating properties. Contains fine almond shell and walnut shell powders for effective exfoliation. Assists in removal of dead skin cell, deep-seated dirt and surface tan. Also helps moisturize and soften skin for velvet feel and lush glow. Helps protect skin from pollutant damage. Supports skin renewal process for anti-aging effect.

WOW Skin Science Ubtan Body Wash

ubtan bodywash


Helps refresh and revive dull skin, aids in removing impurities. Has a de-tanning and brightening effect. Also helps tone up and moisturize skin. Apart from all the key ubtan ingredients, also contains pro-vitamin B5 and aloe vera extract for additional skin moisturization. Soothing, cooling and fragrant body wash a spa like experience that leaves skin looking lush, and mood feeling lighter.

For those who would like to experience the wonders of ubtan intensively along with sun protection to further protect the visible benefits, WOW Skin Science has also launched WOW Skin Science Ubtan Luxuriant Kit that contains WOW Skin Science Ubtan Face Wash, WOW Skin Science Ubtan Face & Body Pack, WOW Skin Science Ubtan Face & Body Scrub, and WOW Skin Science Sunscreen Face Serum SPF 55. This Kit is also an excellent present idea for wedding, birthday, anniversary and return gifting.

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