Retinol: The Anti-Aging Buzzword In Beauty

Retinol: The Anti-Aging Buzzword In Beauty

The Gold Standard Ingredient In Skincare


If you read health and beauty news regularly, you must have seen the word Retinol again and again. It’s on the packaging of face creams, in skincare articles, in memes about aging and on pamphlets at derma clinics. But what exactly does Retinol mean? And what does it do for your skin?

It may have become a big beauty buzzword, but many are still unclear on what Retinol is and how it can help your skin. Here is a crash course on this gold standard ingredient of skincare.

What is Retinol?

Retinol is a synthetic derivative of vitamin A i.e. it is made in laboratories from Vitamin A. Vitamin A is a group of fat-soluble vitamins that are found in abundance in orange and yellow vegetables, cod liver oil, eggs and sweet potatoes. Retinol or vitamin A1 is touted as an anti-aging miracle-worker for its firming, smoothing, brightening and exfoliating benefits for skin.

How does Retinol work?

Retinol is widely used as a catch-all term for all products containing a vitamin A derivative. It is basically a type of retinoid that can be applied topically and works to accelerate the emergence of new skin cells and alter the behaviour of aged cells to refine the texture of your skin.

According to New York dermatologist Shari Marchbein, retinoids “work by increasing collagen production as well as increasing the rate of skin cell turnover. They also help treat acne, blackheads, and clogged pores by reducing the stickiness of the cells that clog pores.”

What changes can I expect in my skin by using Retinol-based products?

Not for nothing is Retinol hailed as a gold-standard ingredient! It has proven benefits to give you glowing, youthfully radiant skin.

Retinol-based products, depending upon the concentration, other ingredients and specific formulation of each, can work to:

Prevent fine lines and wrinkles

Retinol can diminish various skin concerns, with wrinkles and fine lines being the foremost. Once you hit your 30s, it is recommended that you use Retinol-based skin creams and serums as it enhances collagen and elastin production in the dermis, reducing the appearance of wrinkles and keeping your skin youthful.

Treat acne and breakouts

By regulating oily skin and reducing clogged pores, Retinol can treat stubborn acne and reduce frequent breakouts.

Radiant skin

The exfoliating properties of Retinol work at a cellular level to brighten dull skin. Regular use will reveal smoother, glowing skin that retains its youthful firmness. Enhance your complexion with Retinol’s gentle restoration.

Fade dark spots

If you have been trying in vain for even, smooth and glowing skin, give Retinol-based products a try. They have been shown to fade dark spots and hyperpigmentation, evening your complexion out over time.

How to give your facial skin the best possible Retinol care

Choose a quality face cream with Retinol as a key ingredient. Once massaged in, the cream will gradually release its Retinol content into your skin and bring visible benefits.


We recommend WOW Skin Science Retinol Face Cream that nourishes and repairs your skin over time, restoring a youthful glow to your face!

As we age, our skin ages too. Add to it the stresses of modern living, hectic lifestyles, improper diets and pollution and it’s no wonder that your skin begins to look dull and tired. WOW Skin Science Retinol Face Cream enhances your skin’s texture and appearance and gives it a dewy, youthful radiance.

It has been formulated with retinyl palmitate, a derivative of vitamin A and an ester form of Retinol - formed from the reaction of Retinol and palmitic acid. Retinyl palmitate removes dead skin layer to reveal new skin, helps in the rate of cellular turnover, supports skin’s collagen structure and protects from the damage caused by UV rays.

This age-defying face cream has also been enriched with the goodness of several other all-natural ingredients.

Aloe vera is used to enhance Retinol’s acne-fighting properties and hydrate the skin. A mineral and moisture rich active that nourishes gently, aloe vera also protects skin against dryness caused by dehydration.

The luxurious goodnes of shea butter helps revive dull skin by delivering an intense boost of hydration. It also helps manage skin irritations while nourishing.

Moroccan argan oil - also known as liquid gold for its skin brightening benefits - is rich in vitamin E and fatty acids that boosts skin radiance and improve texture.

Together, these wonder-workers come together to create a long-lasting, non-sticky cream that gets absorbed quickly into the skin.

We recommend using the WOW Skin Science Retinol Face Cream twice a day to get the firm, fabulous skin you so desire. 

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