Empower Your Skincare Regimen With Face Masks

face mask

Cleansing, toning & moisturizing may be the pillars of skincare, but just these three steps are not enough. Your skin needs some intensive supplementary care as well to look its clearest and glowing best. Face masks are an excellent addition to your skincare routine as these pack in multiple skin benefits. Let’s know more about face masks.

What are face masks?

Face masks are a wonderful addition to a healthy skincare routine. Face masks are creamy formulations containing a blend of skin-friendly actives like natural clays, plant extracts, hyaluronic acid, vitamins, essential oils, and herb and spice extracts etc. Each of these has a specific benefit (more details in next section) like hydration, moisturization, depigmentation, toning, tightening, brightening, and removal of dead cells, sebum and impurities. 

How do face masks work?

Face masks are applied on face and neck except for area around eyes and lips and then left to dry for 10-15 minutes. During this time, it delivers active ingredients deep and closes into the skin. These enter skin pores and let the skin soak up their beneficial molecules. These also draw out impurities and toxins to leave skin smooth and clean. Plus, blood circulation in facial skin gets a boost that helps brighten the skin. Most skin types benefit by twice-a-week face mask application.

What are the skin benefits given by face masks?

Depending on the active ingredients, different face masks deliver various combinations of skin benefits. Some of these benefits are:

Deep cleansing – Removal of dead cells, toxins, impurities, and surplus sebum
Hydration – Increasing water content in skin cells
Moisturization – Reducing loss of moisture by boosting skin’s lipid barrier
Smoothing – Bringing smoothness and silkiness to skin
Brightening – Reducing dullness and boosting skin’s glow
Depigmentation – Fading age spots and hyperpigmentation for more even skin tone
Toning & pore refinement Balancing of skin, tightening of enlarged pores
Tightening & firming – Boosting skin’s suppleness and firmness
Fine line reduction – Boosting collagen production for filling up of wrinkles and fine lines
Redness soothing – Inflammation reduction and healing
Detoxification – Removal of toxins and pollutants from surface and within pores
Acne control – Neutralization of acne-causing factors to check breakouts

      How to choose a face mask for your needs?

      Read the ingredient label. Check the actives mentioned. Some active ingredients that are good to have in your face mask:

      Light Kaolin Clay Gentle and exfoliating clay soaks up excess oils and stale sebum on skin’s surface and from within pores without drying up skin

      White Kaolin ClayRich in restorative minerals and trace elements; has cooling, clarifying and refreshing qualities.

      Bentonite Clay Volcanic ash clay rich in natural minerals, absorbs impurities and toxins, boosts blood circulation.

      Gold Montmorillonite ClayClay with high absorbance power, excellent deep cleanser and pore refiner.

      Sweet Almond OilRich in vitamin E, hydrates skin, protects from UV damage.

      Shea ButterRich in vitamin A & fatty acids; helps restore elasticity, reduce inflammation.

      Cocoa Butter Rich in fatty acids, helps hydrate, moisturize and soften skin.

      Fuji Matcha Green Tea Extract - Loaded with healthy chlorophyll and antioxidants to effectively fight signs of aging caused by free radicals and ultraviolet rays; has cell regenerative action to help tighten and firm up skin for noticeable anti-aging effect.

      Buriti Oil (from Amazon Rain Forests) - Loaded with healthy oleic fatty acids, carotenoids, and vitamin A; helps boost skin’s ability to retain moisture. Also helps soothe sunburns, heal rashes, and increase skin’s elasticity.

      Turmeric Powder– Rich in natural antioxidants with anti-inflammatory and antiseptic qualities, helps soothe irritated skin, reduces acne, scarring and hyper-pigmentation.

      Hyaluronic Acid Gives anti-wrinkle protection, helps fill up fine lines, firms up the skin.

      Vitamin B3 – Reduces dark spots, helps fade scars, evokes even tone.

      Vitamin ESoftens skin, improves moisture levels, fights free radicals.

      CaffeineHelps give even tone, protect from sun damage, prevent premature aging and reduce puffiness.

      Cocoa Powder Rich in flavonoid antioxidants that nullify free radicals; also gently exfoliates, gives a vibrant glow, rejuvenates skin cells, and lightens scars.

      Algae Extract – rich in amino acids, proteins, minerals and vitamins that replenish lost nutrition and boost collagen production

      Gold MicaHelps bring clarity and golden glow to the skin.

      Activated Charcoal Powder - Traps pollutants, keeps the pores unclogged to prevent blackhead & acne, refines pore size, balances skin oils and removes dead skin cells, dirt and other impurities from skin’s surface.

      Liquorice Extract - Lightens skin tone, nullifies free radicals.

      Alteromonas Ferment Extract - Contains natural polysaccharides that dispel pollutant particles from settling on to the skin.

      What shouldn’t be there in your chosen face mask

      Ensure that your chosen face mask is without:

      • Mineral oil (can suffocate skin)
      • Synthetic colors (can cause an allergic reaction)
      • Parabens (can cause hormonal disturbances)

      If you are allergic to gluten, look for gluten-free formulations.

      How to get the best out of your face mask

      For face mask actives to enter skin without hindrance, your skin needs to be squeaky clean before you apply it. We recommend that you wash your face with warm water and a gentle, sulphate-free face wash or face cleanser. Warm water opens the pores for easier seeping through of actives. WOW Skin Science has a great range of face washes and face cleansers for you to choose from as per your specific skin needs.

      Here are the key steps to using a face mask:

      • Cleanse your face thoroughly with a gentle, no-rinse cleanser like Micellar Water to open pores and remove dirt, oil and traces of make-up. 
      • Pat dry the skin. Apply a generous, even layer of the mask using a clean face mask brush – make sure to avoid the eyebrow, hairline and eye area. 
      • Let dry for 10-15 minutes. Rinse off with cold water to close pores and pat dry with a towel. 
      • Follow up with a toner, and then a moisturizer/ day cream/night cream; as required.

      WOW Skin Science Face Masks

      A complete and wide range of luxuriant face masks enriched with the finest botanical actives, these are the perfect complements to your skincare regimen. Choose the one that matches your skin needs the best:

      WOW Skin Science Chocolate Caffeine Clay Face Mask 

      face mask

      Infused with Cocoa Powder, Caffeine, Kaolin & Bentonite Clays, Cocoa Butter

      Skin rejuvenation face mask that helps remove tan, fade age spots, hydrate skin, reduces puffiness, remove blackheads, tighten pores, stimulate collagen for an anti-aging effect, and improve glow, even tone & suppleness.

      WOW Skin Science Matcha Green Tea Face Mask 

      face mask

      Infused with Fuji Matcha Green Tea Extract & French Green Montmorillonite Clay. 

      Anti-aging face mask with cell regeneration action for youthful & healthy skin that helps heal damage by free radicals & UV sunrays, eliminate toxins & pollutants, Soothe acne & inflammation, Reduce fine lines, wrinkles and age spots, boost glow & suppleness.

      Wow Skin Science Gold Clay Face Mask 

      face mask

      Infused with Light Kaolin, Bentonite & Gold Montmorillonite Clays, Gold Mica Sweet Almond Oil, Shea Butter and Hyaluronic Acid.

      The glow-boosting and skin repair mask that helps cleanse, nourish, balance, and repair skin for youthful radiance.

      WOW Skin Science Anti-Acne Neem Tea Tree Clay Face Mask

      face mask

      Infused with Neem Extract, Tea Tree Essential Oil, Light Kaolin & Bentonite Clays, Mulberry & Liquorice Extracts, & Salicylic Acid

      Spa-like anti-acne treatment with Neem Extract and Tea Tree Essential Oil to help slay acne-causing bacteria and refine pore size. Light Kaolin & Bentonite Clays help soak up excess sebum. Mulberry & Liquorice Extracts help lighten blemishes. Salicylic Acid soothes redness.

      Wow Skin Science Turmeric Clay Face Mask 

      face mask

      Infused with Light Kaolin and Bentonite clays, turmeric powder, Shea Butter, Vitamins B3 and E and Hyaluronic Acid.

      The anti-pigmentation face mask that helps reduce spots, replenish moisture, revive suppleness, draw out impurities, improve skin tone and boost blood circulation to evoke radiance.  Also helps minimize flare-ups, scarring and hyper-pigmentation.

      WOW Skin Science Amazon Rain Forest White Clay & Buriti Oil Face Pack 

      face mask

      Infused with Kaolin White Clay, Buriti Oil, Vitamin E Clarifying and rejuvenating face mask with significant reviving, repairing and rejuvenating qualities for the skin.  We have added several more skin-loving bioactives including Argan Oil, Hyaluronic Acid and Vitamin E to further enhance skin’s smoothness and glow.

      WOW Skin Science Activated Charcoal Face Mask

      face mask

      Infused with Activated Charcoal Powder, Alteromonas Ferment Extract & Liquorice Extract – Gently removes pollution particles, impurities, dust and dead cells from the skin to leave it looking fabulously clean, smooth and aglow.  Can remove pollutants as small as PM2.5.

      All WOW Skin Science face masks are totally without mineral oils, parabens, silicones, synthetic colours, and gluten. All face masks are dermatologically tested, and available in packs of 200 mL each. 




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        Thank you so much for sharing this information about face masks for gaining better looking skin. This is very nice and inspiring!! Thanks for sharing and look for more in future!! I hope you keep update us with such great tips and information in future too. This is a great post; I will share as much as I can.

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      • Best Hairdressers Christchurch -

        Here in this blog we get to know about the face masks for gaining better looking skin. It helps us to decide that which one is best among its types. I enjoyed reading this article and would suggest others it as well. Thank you for this article! This is really very informative for us.

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